Identify Your Breyer     |     Home     |     Web Specials     |     Special Events     |     Model Horse Glossary     |     Site Index

Breyer Packaging

"Touch-ability" Display Carton, 1968-1970 Showcase Collection, 1970-1972 Regular Run Traditional Box, circa 1983

This is a sample of the various types of packaging that Breyer has used over the years. What began as a plain white shipping box has evolved into a wide variety of plastic and cardboard boxes with a fascinating history of their own. For an interesting discussion of this topic check out Kirsten Wellman's Model Horse Collectibility blog article "Collectibility test: Good things come in rare boxes."

Clicking on any photo below will open a larger version of that picture. If you have photos of interesting Breyer packaging, please contact me.

Photo Photo Description Release Dates
Shipping Box
Model name and number stamped on box lid
  Touch-ability display carton with twist ties
Used for 15 Family Arabian Stallion, Mare, and Foal models
Showcase Collection
With molded-in handle and self hinges on the bottom, used for 54 regular run Traditional models.
  Fully enclosed white cardboard box, with color photo of the model Early 1970s
Display boxes with blister packaging
Open-front cardboard boxes with blister plastic covering the exposed Traditional model
Late 1970s
Apparently a sales promotion item by Unger Toys. Came with a jointed doll riding the cardboard Western Prancing Horse. Probably late 1970s
  Blister packaging, used for Classic Arabian Foal and Classic Quarter Horse Foal (shown) ~1973-1982
Stablemate Card Packaging 1975-1976
Classic Racehorse ~1975-1979
  Stablemate Card Packaging ~1976-1988
  Cardboard Box, white background, plastic bag inside, no ties 1970s
Cardboard Box, solid background, plastic bag inside, no ties 1970s
  Cardboard Box, yellow and brown background, plastic bag inside, no ties Late 1970s
  Gift Set  
  Blister-wrapped display carton Stock Horse Foal 1979
  Blister packaging used for tack and accessories ~1979-1986
  Gift Set ~1980-1993
Bitsy Breyer Action Rider Little Bits set 1984-1987
  Little Bits Card Packaging ~1985-1988
  Solid yellow background, plastic ties 1985-about 2000
  Stablemate Card Packaging 1998
Stablemates Mare & Foal ~1997-1999
  Stablemate Card Packaging 2003-2005
  Stablemate Gift Set ~2002-2005
  Stablemate Card Packaging, Horse and Foal Set 2006
  Mini Whinnies set ~2008
"Sunshine Stables" Wal-Mart special run series
Background suitable to the set, pink and orange detailing, twist ties
Stablemate Card Packaging
2014 World Equestrian Games, Normandy, France
BreyerFest Celebration Model 2014
  BreyerFest Single Day bag 2014
  BreyerFest "Quelle Surprise" gambler's choice packaging 2015
  BreyerFest Single Day box 2016